Tell Me A Story.
Brian Dunaway asks craft brewers to think about what a brand really means. Please, for the love of God, tell me a good story. Let me know why I should like you. Long before I taste your beer. Humans...
View ArticleClik here to view.
Shandonvale Media Coverage
One of our clients, Shandonvale Station, recently got some great coverage by Channel Nine. The post Shandonvale Media Coverage appeared first on Motherlode - Digital Marketing Agency Brisbane.
View ArticleClik here to view.
Social Media Done Right
When you want to get your customers to like your Facebook page, be like Kara and Danny at DannyBoys! Make it easy (with a QR code and instructions) and provide an incentive. Their sandwiches and soups...
View ArticleClik here to view.
Henry Miller’s 11 Commandments
Useful for those of us that work on creative pursuits. Coincidentally I’m currently re-reading HENRY & JUNE. I’m also working on coming up with a new name for a client’s business. Reading up on...
View ArticleShot On iPhone
I’m always talking to marketing clients about the need to condense the unique value proposition of their business down to “three words and a picture”, because that’s about all the time you have to...
View ArticleThe #1 Social Media Mistake
This is a common problem I see businesses making all the time. They put time and energy into social media without really having a clear objective for why they are doing it. They’ll say “we’re putting...
View ArticleAn Easy Tip For Improving Your SEO
Most of our clients are constantly struggling to improve their SEO. Mostly because it requires constant effort that most people don’t feel like they have time for. And they often aren’t really...
View ArticleMarketing A Monument
Why do we feature images of monuments across our site? It’s more than just aesthetics. It’s a lesson and a reminder. How much marketing do you think Paris needs to do to get tourists to visit the Arc...
View ArticleThe Pick-Up Analogy
For some unknown reason, when inexperienced people start thinking about sales and marketing, they lapse into a weird kind of mental state. Instead of thinking about the activity as “the beginnings of a...
View ArticleClik here to view.
Burger King Are Brutal
At least they are on Twitter. I was always taught *not* to criticise your competition. I guess the difference here is that everyone knows it’s all in good fun. Who did it first? Burger King or Wendy’s?...
View Article