Teddy Goff’s Marketing Tip – Don’t Be Lame
Teddy Goff was the Digital Director for President Obama’s 2012 campaign. He has some terrific advise for anyone who wants to market an idea, from a business to a Presidential candidate – “Don’t Be...
View ArticleMarketing Challenge – The Founder Diss
Here’s the marketing challenge of the day – what would you do if the founder of your company, who left the company 15 years ago, made a hilarious, viral video that dissed the company? Check out the...
View ArticleCongrats to Wardy IT Solutions!
Posts by CameronMotherlode would like to extend our hearty congratulations to our client Wardy IT Solutions for last night’s Microsoft award wins! The @wardyit team have won the #sqlserver double at...
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Making Great Content
Posts by CameronWhat is “content marketing”? By Cameron Reilly It’s simply the creation and sharing of content that you believe will be useful to your customers. You work hard to make that content...
View ArticleWe’ve Only Just Begun
Posts by CameronHere’s something I bet you didn’t know. The Carpenters’ song “We’ve Only Just Begun” started life as a bank commercial. It was written by Paul Williams, the same guy who wrote...
View ArticleThe Scotchloks Incident
Posts by CameronWhat are the ingredients of a great social media post? I recently did an interview with Michael MacArthur, Director of Qld Data & Fibre Industries, for our book on Australian...
View ArticleUsing Siri, iOS Reminders and Evernote Together
Posts by CameronIf you’re like me, you want one place to keep all of your notes and reminders. I use Evernote as the hub of all of my to do lists and notes. It’s neater if everything is in one place....
View ArticleUsing Facebook For Business
Posts by CameronSome good advice from Gabby Leibovich, co-founder of online group buying site CatchOfTheDay, about how to use Facebook. While ASX 200 companies are setting up Facebook pages, most don’t...
View ArticleNobody Watches Cinema Advertising
Posts by CameronI don’t know who pays attention to cinema ads these days anyway - … every time I’ve been in a cinema lately, everyone (including my wife and I) are looking at our iPhones while the ads...
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Top Australian Mobile Phone Brands
Posts by CameronWe’re doing some strategy work for a client who is a mobile app vendor, so we’ve been boning up on mobile usage in Australia. This is an interesting table, about a year old, courtesy of...
View ArticleCompletely Ignore Technology
Posts by CameronI totally agree with this statement from Mark Cameron: Digital marketing isn’t about social media, ‘big data’ or marketing automation. By themselves these things are just smarter spam....
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Marketing Is Broken
Posts by CameronWithout a doubt, one of the most original books on marketing ever conceived was “The Cluetrain Manifesto”. Published originally as a website in 1999, the authors (Rick Levine,...
View ArticleMotherlode Welcomes AMMA
We are happy to welcome our first new client for 2014 – AMMA (the Australian Mines And Metals Association) based in Brisbane. AMMA is Australia’s national resource industry employer group, a unified...
View ArticleFishing With Worms
Here’s our marketing thought for the day: “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think...
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Scientific Marketing
At Motherlode, we endorse the idea of “scientific marketing”, which applies the principles of the scientific method to develop methodologies for iterative marketing. The scientific method has been...
View ArticleContent Marketing on Beers, Blokes & Business Podcast
I had some cleaning to do around the house this morning and went looking for a new marketing podcast to listen to. I stumbled across the Beers, Blokes & Business Podcast which sounded intriguing...
View ArticleMotherlode Podcast #1 – How We Work
If you’d like to know a little more about how we work, listen to Cameron talk for ten minutes about the scientific marketing process and why, in his opinion, marketing is broken.
View ArticleThis Is A Generic Marketing Video
We hate generic marketing. A regular part of our marketing analysis for clients is to take their website and compare it to five of their main competitor’s websites. If you took the logo and name of the...
View ArticleMotherlode Podcast #2 – Using Multimedia On Your Site
It’s 2014! Why aren’t people using more video and audio on their sites? We have incredible tools – iPhones, etc – for producing high quality and inexpensive multimedia content – but 99% of businesses...
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How To Get Customers To Sign Up For Your Email Newsletter
Moo.com are offering free shipping if you sign up for their email newsletter. Sure – why not? How many customers do you have subscribed to your email newsletter? What could you offer customers to...
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